Why we stopped airing P- Square music videos – Soundcity TV

Nigerian cable and terrestrial
music channel, Soundcity, has
cleared the air on why it stopped
airing videos by Nigeria’s pop
twins, P-Square, since January this
year.
The television channel was
responding to an outburst by Peter
Okoye, one half of the group, to a
fan on Twitter who had
complained about the lack of P-
Square videos on Soundcity TV.
“Don’t waste ur time dear… They
will not play them … Pls keep
watching Trace TV, Mtvbase,
HipTv n Afropop. Thanks,” Peter
Okoye had responded to the fan
via his Twitter handle on
Thursday.
But in a statement titled, “What
has Soundcity ever done for P-
Square?” the urban music channel
said the decision to stop airing the
pop duo’s music videos was due to
their failure to attend to one of
their events, last year.
“For 10 years, @SoundcityTV has
been a huge supporter of #PSquare
brand, right from their 1st music
video to the last video released in
2014. Most of their videos got
massive airplay on @SoundcityTV
than any other music channel,”
the TV station said in the
statement published on its
website.
The statement noted that the
station had assisted the P-Square
brand, toured with them all over
Africa at their own expense, given
them ad-spots for their events as
well as prime time slots for their
videos.
“We invited #PSquare to one of
our annual events last December
2014 and they insisted we pay a
certain amount of money,” the
statement continued.
“We reasonably asked, what is the least we can
offer? This was us foregoing the fact that we
had invested a lot in #PSquare’s career as
music talents/artistes and entertainers.
“The feedback was ‘What has Soundcity ever
done for P-Square? Tell me one thing Soundcity
has ever done for PSquare’ (Jude Okoye,
Manager).
“While we understand that this is business,
there is also room for special consideration.
Saying our TV brand has never done anything
for #Psquare was quite damning. Clearly, there
was no need to argue with their decision.
“We decided to stop doing anything with/for
#PSquare, since our 10 years of supporting the
group meant nothing to them. We assumed our
relationship was a mutually beneficial one, but
clearly one-sided.
“Ultimately, #PSquare music videos stopped
airing on @SoundcityTV since January 01,
2015. Soundcity reserves the right to air music
videos on our cable/satellite or terrestrial
platforms.”

Source: Premium Times